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Channel Letters
Individual letters made using a frame (usually aluminium) and a face (usually acrylic). These letters can be lit internally using LEDs. Since the Letters are made individually they can be positioned in any way the client likes.
Cloud Box
One entire piece made using a frame (usually aluminium) and a face (usually Acrylic). Since the text are not individually made, they be re-positioned after being made. However the entire sign will be cheaper to manufacture and will be great for clients that are on a tight budget.